Navigating the Modern Maze of Customer Acquisition: The New Age Treasure Hunt
In today’s hyper-connected world, finding new customers can feel like hunting for buried treasure. Unlike in the past, where cold calling was a reliable way to reach out and introduce your business, the rules of engagement have drastically changed. Regulations like the GDPR and the CAN-SPAM Act have made unsolicited calls and emails not just frowned upon but potentially illegal. Even if your intentions are good, trying to reach new prospects can lead to your business being labeled as a spammer or worse, facing hefty fines.